Israel Fights 'Stigma Virus,' Ad Spend to Hit $518 Billion in 2013
- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.
- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.
- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.