JWT Tracks Most Tweeted Brands

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JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.

By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.

Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view

by Steve Hall    Dec-12-12   Click to Comment   
Topic: Agencies, Research, Social   

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