The Most Amazing Mattress Ads You Will Ever See

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That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing.

Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right?

Arcana Academy opened a year ago and was founded by former Modernista creative Shane Hutton and former Arnold creative Lee Walters.

Of the new agency, Walters says, "We started Arcana Academy because a window of opportunity had opened - the kind of window that, if it were ever to close, you would spend the rest of your life saying, 'what would have happened had I jumped through?' says Walters. "So we did."

Hey, what other reason do you need to start an ad agency. Let's just hope they can keep up the good work.

by Steve Hall    Dec- 4-12   Click to Comment   
Topic: Agencies, Strange   

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