Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.
The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.
It seems everyone will be in Las Vegas next week for CES, NMX and Affiliate Summit. If you're there for Affiliate Summit, you will want to check out the Affiliate Nation Mega Party sponsored by Clickbooth, CPAWay and MaxBounty. The party will take place Monday, January 14 from 10PM until 2AM at The Venetian's Tao nightclub.
It will be open bar all night and Chingy will headline the entertainment for the evening. In past years, Clickbooth parties have always been great including their most recent event at ad:tech New York.
As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.
Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."
Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.