So...all we can conclude after viewing this M&C Saatchi LA-created video content for UGG Australia is, well, Ugg for Men footwear is, well, for sissies who don't actually go outdoors in inclement weather. Rather, they just stand on a treadmill while men dressed in white walk inclement weather backgrounds past the guy and toss some fake rocks, water and snow at him.
Working with a52 and Rock Paper Scissors, twofifteenmccann created this beautiful spot for Nescafe which relates perfectly to the busy world in which we all live. Delivering a contemporary version of the message within Harry Chapin's classic Cats in the Cradle, the Spanish language commercial examines all the beautiful things a man could experience if only he took the time to do so.
And, it seems, all one needs to do to find this time as grab a cup of Nescafe and sit down with Dad in a cafe.