Astronauts Trump Firemen in Axe Space Promotion


A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.

An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, "nothing beats an astronaut, ever."

The campaign's no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman...who risked his life to save this foolishly fickle woman.

more »

by Steve Hall    Jan-11-13    
Topic: Campaigns

We Know Not Why Jack Daniels Converts Barrel Into Snare Drum


OK so we're watching this new, Arnold-created Jack Daniel's ad in which a Jack Daniel's Tennessee Whisky barrel is deconstructed and turned into a snare drum and all we can come up with is, "Why? Why? Why?"

Seriously, why? Does whisky make a better snare drum? We don't think so. Because if it did, all snare drum manufacturers would be buying up old whiskey barrels and converting them.

Of course, this is advertising so logic and common sense take a back seat. The barrel deconstruction and reconstruction is simply an excuse to hold a contest in which entrants can win the drum...and tickets to a Zac Brown Band show.

Remind us does this sell whiskey?

more »

by Steve Hall    Jan-11-13    
Topic: Promotions

Avis Invents Retractables Skis For Stealth Ad


As a skier I'd love a product like this. Skis that retract into the ski boot so you don't have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.

The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.

more »

by Steve Hall    Jan-11-13    
Topic: Spoofs, Strange

Garnier Fructis Delivers Bearded Optical Illusion


We like this Publicis Switzerland-created campaign for Garnier Frustis' "for any hair type" shampoo that features guys with long beards that aren't really beards and aren't really attached to the guys. Look closely at the ads and you'll see what we mean.

Copyranter thinks the campaign will win a Gold Lion at Cannes this year. It just might. Whether or not it sells any shampoo is, as always, of no concern to anyone.

more »

by Steve Hall    Jan-11-13    
Topic: Strange

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: