Girls Makes Out With Frog in Zoosk Ad

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Dating site Zoosk is out with a silly video in which a girl tries to get it on with a real frog. The message, of course, is that a woman's prince will never be found in a frog but just might be a few click away on Zoosk.

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by Steve Hall    Jan-29-13    
Topic: Strange



Hyundai Survives Gaspocalype in Canadian Super Bowl Ad

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Hmm. Too bad this commercial won't be airing during the Super Bowl in America. Only Canadians will get to see this Max Max-themed Hyundai commercial entitled Gaspocalypse.

The ad features Max Max-like characters racing after a man driving a Hyundai. Given the title of the ad, you can guess how it ends. But it's still amusing enough as well as action packed. The coda is kind of unnecessary but it doesn't really ruin the work.

Created by Innocean Canada, the ad was directed by Benji Weinstein of Steam Films/Tool of North America.

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by Steve Hall    Jan-29-13    
Topic: Super Bowl 2013



Unruly Launches Tool to Predict Viral Success

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Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.

Unruly's ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.

Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.

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by Steve Hall    Jan-29-13    
Topic: Tools, Viral



Barbasol Urges Men to Quit Fooling Around on Twitter

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Not quite as funny as it could be, this new campaign for Barbasol urges men to stop fooling around with silly things like Twitter, juice cleanses, hashtags and LOLing.

The work, created by GSD&M, carries the tagline, "Shave Like A Man" and aims to restore manliness in America. Wait, wasn't that Old Spice's schtick?

Anyway, the campaign will include three spots, two of which can be viewed below.

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by Steve Hall    Jan-29-13    
Topic: Campaigns



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Kaley Cuoco Grants 'Witches' in Toyota Super Bowl Ad

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In the continuing pantheon of pre-release Super Bowl commercials come this Saatchi LA-created work for Toyota featuring The Big Bang Theory's Kaley Cuoco. in the ad, which touts the RAV4, Cuoco takes on the role of a modern genie granting wishes to the Henderson family.

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by Steve Hall    Jan-29-13    
Topic: Celebrity, Super Bowl 2013



Taco Bell Super Bowl Ad Celebrates Life With Fun-Seeking Oldies

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It isn't even Game Day yet and, much like last year, many brands have already released their Super Bowl commercials. A few days ago, Taco Bell released a teaser, Grandpa Goes Wild, in which a grandfatherly man, Bernie Goldblatt, decides to tear it up on the gridiron with a motor scooter.

Today, the brand has released the commercial it will air during the game and it's a good one. The spot, created by Deutsch LA and directed by Biscuit Filmworks' Noam Murro, begins with Mr. Goldblatt going to bed at The Glencobrooke Retirement Home. Well, that is until the nurse leaves his room and he decides sleeping is for pussies.

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by Steve Hall    Jan-29-13    
Topic: Super Bowl 2013



Why 'Programmatic Premium' Media Buying Doesn't Work Today

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There's been a lot of discussion lately about "programmatic premium"- using machines to fully automate the purchase of premium advertising inventory. It seems like every conference lately has someone from Kellogg's on a panel saying programmatic premium is GR-R-REAT with very impressive statistics to support their claims.

The Ad Exchanges, DSPs, DMPs, SSPs, and various other TLAs (three letter acronyms) you see on Terry Kawaja's Display Lumascape have certainly been successful at automating the buying and selling of remnant inventory. But remnant inventory represents only a small slice of advertising spending. According to Mike Leo, CEO of Operative, only 18% of digital media advertising budget is spent through exchanges.

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by Steve Hall    Jan-29-13    
Topic: Online, Opinion, Tools






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