Catch any of the Super Bowl last night? I mean the football game and not the commercials you have been anxiously waiting for all year. The Super Bowl may be the biggest time of the year for football fanatics, but believe it or not, sports fan or not, you may find yourself glued to the TV watching the latest and greatest commercials from our favorite brands.
A recent study by market research company Lab42 shows that 39% of respondents look forward to the commercials more than the football game. That's 44% of women and 41% of men according to the study. So what makes these commercials so much more appealing than other times of the year?
Whispr Group looked at all publicly available Tweets about the Super Bowl posted from January 25, 2012 - February 3, 2013 to determine the main drivers of Twitter traffic across several categories including: The Super Bowl, Advertisements, Brands, Commercials, and Hashtags. Here are the highlights.
Ram Truck's beautiful So God Made A Farmer ad as voiced by the late Paul Harvey topped the HGulu AdZone ranking of most liked ads. Rounding out the top five were Budweiser Brotherhood, Taco Bell Viva Young, VW Get in Get Happy and, WTF, Universal Pictures Fast and Furious 6.
Fan votes were tallied for all Super Bowl XLVII commercials on Hulu's AdZone and the results reflect all votes that were in as of 8:00pm PT / 11:00pm ET Sunday, Feb. 3. For the first time ever fans watched, voted, shared, tweeted and "liked" their favorite ads on iOS and Android supported mobile devices.
Anheuser-Busch took the top spot in the 25th annual USA TODAY Super Bowl Ad Meter for its Baby Clydesdale ad. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10).
In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game.
We have to say we're in complete agreement with Tim Nudd over at AdWeek whose top five Super Bowl ad picks mirror ours exactly. Now, picking the top five Super Bowl ads, of course, is pure speculation and opinion because, of course, the only thing that really matters is did the ad sell any product. And we certainly won't know that for a while, if ever.
That minor detail aside, here are our (and Tim's) top five Super Bowl advertising picks for 2013.
This year's Super Bowl will be dubbed The Year of the Kiss. Why? Well two always makes a trend, right? We had Bar Refaeli suck face with a geek in a GoDaddy commercial. And we had Will Ferrell, seemingly on his way home from basketball practice, sucking face with an Asian lady on a bus.
The spot aired in Sherman, TX; Ardmore, OK and Glendive, MT. In true clandestine form, the spot isn't even on Old Milwaukee's YouTube channel. A few viewers captured it on their own after, perhaps, being tipped where and when it would air.