Andy Richter, Alien Attack Featured in New Lottery Ads

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Two witty new New York Lottery spots from DDB NY continue the brand's "Yea, that kind of rich" theme. In one spot, we see a guy spouting off brilliant humor. Thing is, it's not his own humor. He's rich enough to afford Andy Richter and a room full of writers to feed him jokes through a microphone.

In another spot, one rich friend pulls a very elaborate prank on a friend. He leads his friend to believe the city is under attack by aliens...all just to get a picture of his horrified friend.

Yea, that kind of rich.

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by Steve Hall    Feb- 5-13    
Topic: Commercials



'Hated' GoDaddy Super Bowl Ads Increase Hosting Sales 45 Percent

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The two Super Bowl ads that GoDaddy ran this year were roundly chastised for being stupid, immature, silly and just plain dumb. Well the last laugh is on the haters because those two ads delivered GoDaddy its biggest sales day in the history of the company.

According to the company, domain registration were up 40 percent, hosting sales were up 45 percent and mobile customer jumped 35 percent.

Take that, haters!

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by Steve Hall    Feb- 5-13    
Topic: Super Bowl 2013



Budweiser Choose Name For Super Bowl Clydesdale

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When Budweiser ran its Clydesdale Super Bowl ad, viewers were asked to submit names for the featured horse. More than 60,000 suggestions were sent through Twitter, Facebook and other channels.

Submitted names included Stevie, Star, Buddy and Spirit but the winning submission was Hope.

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by Steve Hall    Feb- 5-13    
Topic: Super Bowl 2013



Here's the Super Bowl Ad Blackbery Should Have Run

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Blackberry's Z10 Super Bowl ad fell a bit flat. The brand chose to focus on what the phone can't do as opposed to what it can do. The trouble with that concept is that Blackberry has become known as a phone that can't do anything. Couple these two things together and you're left with "why would I buy a phone if I have no idea what it does?"

Yesterday, the brand released a new commercial called Keep Moving that intersperses the things people do every day with how the phone fits into those activities. Unlike the Super Bowl ad, it leaves nothing to the imagination. Features and functions are illustrated in relationship with daily needs and activities.

Why the brand chose to run the Can't Do commercial instead of this one is a bit of a mystery.

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by Steve Hall    Feb- 5-13    




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