Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that's been around since 1966. The snack you used to stick on your fingers like a thimble or nails.
Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!
Six quirky web videos take a look at the snack and just how much fin it can be.
The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.
Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.
The ad, created by Lowe Roche Toronto, really makes you think.
Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.
The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
Here's one for the social media geek in all of us. And, well, basically for everyone on planet Earth. If you've been in public any time in, say, the last ten years, you may have noticed that over half the people you see have their noses stuck in their mobile device. And the ironic thing about this behavior is that while everyone is being social on their phone, they are being completely anti-social with those around them.
Insurance provider Foresters, through it's TechTimeOut effort is encouraging the public to put down their techie toys and interact with actual human beings. It's not the first such effort but it is a funny one. In the ad, we see all manner of mobile device disaster from walking into the wrong house to walking into a light pole.
Buying media can be expensive, time-consuming and an overall failure if it's not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants' Steve Hall (that would be me, don't laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably.
Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you'll learn:
It's not a surprise social web has caused a dramatic sea change in digital marketing. From new methods of communication to how digital marketers now interact with customers, everything has changed. And many marketers are still like deers in an Interstate full of headlights making big mistakes.
The new social web - like it or not - demands a shift in marketing methodology that rewards creativity and a willingness to engage with customers in new ways. It also lends new opportunities to digital marketers everywhere
In this report from Gartner, part of the Adrants whitepaper series, you will learn: