Brands And Agencies: Sponsor Adrants Coverage of SXSW

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If you are a brand or an agency that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. A couple years ago it became clear SXSW had shifted from a geek-focused event to a marketer-focused event. And that shift will continue again this year as brands and agencies realize the event provides the perfect combination of B2B and B2C customer connection and publicity.

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by Steve Hall    Feb- 7-13    
Topic: Industry Events



Target Turns Tweets Into Everyday Collection Runway Show

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Well this is pretty interesting. On January 24, Target had a live fashion show which involved models reading tweets from people while holding products from Target's Everyday Collection. To participate, people could tweet their witty commentary with the hashtag #everydayshow and the models would stut thr runway and read the tweets. You can see a highlight reel below.

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by Steve Hall    Feb- 7-13    
Topic: Brands, Events, Social



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