Remember all the uproar last year surrounding the exposure of Jennifer Love Hewitt's cavernous cleavage in ads for Lifetime's The Client List? Well, that will pale in comparison to the promotion the network is out with for the sophomore season of the series in which Hewitt "services" customers at a massage parlor called The Rub.
In the promotion, the curvaceous Hewitt can be seen seductively displaying her smoking hotness while wearing not much more than her underwear.
OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama."
Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'"
What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.
The ad is hilarious. The baby laugh track is guaranteed to make you giggle!
MBA in Marketing Guide (yes, it's link-baiting but it's good information too) created an infographic that details the biggest wins and fails in social media over the past year or so. Top wins include DollarShaveClub, Nike, Sephora and Honda. Top fails include McDonald's #McDStories, Chick-Fil-A anti-gay thing, American Apparel's Sandy-themed promotion and Kitchen Aid's tweet about Obama's grandmother.
Check out all the details in the infographic.
OK, so it's not a shot for shot "homage" of DollarShaveClub's ad but it's the same concept; founder wanders through low key office/warehouse talking about the wonders of the product while dropping witty reparte and passing by randomly weird situations.
In this ad, Skratch Labs (wacky name for a sports drink company) co-founder Aaron delivers the very DollarShaveClub-like message that's all down homey and touts the brand's focus on natural ingredients.
We suppose everything is ultimately a copy of something else so to complain is really just a waste of breath, right?