Scary 'Ski Mask' Guy Touts Benefits of VW Beetle Convertible


What would you do if you a man walked into a convenience store wearing a ski mask? While you'd probably do your best not to jump to conclusions, likely you'd still be scared shitless.

Or you'd realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA.

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by Steve Hall    Feb-13-13    
Topic: Commercials

Whatever You Do in Bed, Sealy Supports It


You might not initially think of a mattress as a focal point of your life's intimate (and, no, we don't mean sex) family moments but if you stop and think for a minute, we think you'll come up with a precious moment or two that took place on your mattress.

That's the focus of this very different mattress ad for Sealy created by LA-based Arcana Academy. Taking the brand's 'Whatever You Do In Bed, Sealy Supports It' campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers' eyes.

It's quite touching actually.

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by Steve Hall    Feb-13-13    
Topic: Commercials

Sports Illustrated Teases Swimsuit Issue


As if the Sports Illustrated Swimsuit Issue actually needs any promotion. But that didin't stop the brand from putting one out to support its week-long push to get everyone to clamor for its cleavage collection as if humans were a species that can't get through one day without fantasizing about having sex with Kate Upton. Oh wait.

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by Steve Hall    Feb-13-13    
Topic: Racy

Taco Bell Introduces Doritos Cool Ranch Taco With Vine


Like a bunch of lemmings jumping off a cliff, more and more marketer's are jumping aboard Twitter's Vine to tout their brands. Seriously. It's like Pinterest doesn't exist any more. Vine is the shiny new object du jour for marketers.

Not familiar with Vine? It's actually a fairly cool app. It allows you to shoot six second videos that can be broken up into segments allowing for some fairly ingenious creativity.

Today, Taco Bell jumped on the bandwagon to announce the new product which will be available March 7.

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by Steve Hall    Feb-13-13    
Topic: Social

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How to Optimize Your Email Campaign ROI


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by Steve Hall    Feb-13-13    
Topic: Direct, Research

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