Miami Ad Students Propose Solution to Empty Libraries

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Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.

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by Steve Hall    Feb-15-13    
Topic: Mobile/Wireless, Outdoor



It's Fashion Week Am I Am Not A Virgin

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Here's a quickie, figuratively speaking of course. Eco fashion label I Am Not A Virgin couldn't get into New York Fashion Week so they made a video and did a promotional projection stunt. Check it out.

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by Steve Hall    Feb-15-13    




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