Schweppes Makes People Do Cray Tumble From Mountaintop

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When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you're in a George Patterson Y&R Schweppes commercial it sure does.

Anyway, stop daydreaming and get back to work.

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by Steve Hall    Feb-19-13    
Topic: Commercials



Valege Lingerie Helps Two Boobs Find Each Other

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It's all about proper cleavage, right? Just the right amount of inward and upward push to form that perfect crevice of delight every woman wants to have and every man wants to dive into. Well now thanks to Valege Lingerie, two boobs will never again suffer from being apart from one another.

Created by Paris-based Marcel, these three ads are, perhaps, the wittiest bra ads we've seen in some time. Cartoonish in nature, they avoid the in-your-face sexualization of Wonderbra and the impossible-to-achieve beauty approach of Victoria's Secret. Just two boobs trying to get together. And every woman can relate to that.

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by Steve Hall    Feb-19-13    
Topic: Racy



How Inbound Marketing Can Improve Native Advertising

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By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer packaged goods companies created the soap opera?"

But as you well know, this industry loves its buzzwords. Now before you toss this off as the Cue Cat of 2013, consider this; Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers valuable, educational, useful information to your customers and prospects.

Check out this article I wrote for HubSpot entitled How Inbound Marketing Can Fuel Native Advertising to make sure your native advertising efforts are doing everything they can at every stage of the marketing process.

by Steve Hall    Feb-19-13    
Topic: Opinion



How to Create Killer Content For Each Stage of the Buying Cycle

While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

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by Steve Hall    Feb-19-13    
Topic: Research



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