Best Bus Stop Ever?

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While it would certainly be amusing to stand at a bus top, visit a mobile site and then be picked up by a super cool sports car or a dog sled or a bus filled with carnival characters but how exactly does all that sell Qualcomm mobile services? If, in fact, that's what this stunt is trying to sell. Because we have no idea since we were distracted by all the stunt's hoopla.

This makes about as much sense as the brand's keynote at CES.

more »

by Steve Hall    Feb-21-13    
Topic: Outdoor, Strange



Antonio Banderas Talks to a Donut

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So you agreed to have lunch with a friend who wants to be more than a friend. But you're not sure you want to be more than friends. So you state upfront that "it's just lunch" and that when lunch is over, "this" will be over. All well and good if both parties understand.

However, if your date is a donut that just won't shut up and keeps lingering even though lunch is over, then you might need a bit of help from Wrigley's Extra gum. Hmm. If only things actually went that smoothly.

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by Steve Hall    Feb-21-13    
Topic: Celebrity



Does Parking Your Car Give You an Orgasm?

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Apparently, parking a car can be much like having sex. At least according to this TMW-created ad for Durex Ulta Thins condoms. The ad is entitled Intensely Close which, of course, is a rif on just how close you can get to your partner because the condom is so thin. Of course, nothing gets you closer than a vasectomy!

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by Steve Hall    Feb-21-13    
Topic: Commercials, Racy



Infographic Summarizes Burger King Hack

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Honestly, we're surprised we haven't been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday's Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday's shenanigans.

- Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
- There were over 450,000 tweets on the topic
- There was a 300 percent increase in Burger King-related conversation

But here's the thing. Where's the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?

more »

by Steve Hall    Feb-21-13    
Topic: Brands, Research, Social



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20 Marketing Trends and Predictions for 2013 and Beyond

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In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what's in store for the next year? This guide from HubSpot aims to serve as your navigation system into the world of marketing in 2013.

Download this report now to gaze into the marketing crystal ball and uncover what marketing will look like in 2013.

by Steve Hall    Feb-21-13    
Topic: Research, Trends and Culture







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