How to Deal With Difficult Clients

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In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.

While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.

Read the rest on the Central Desktop blog.

by Steve Hall    Feb-22-13    
Topic: Opinion



Entries Open For Bees Awards

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The Bees Awards which honor the best social media marketing efforts has opened its call for entry. The Bees Awards, now in its fourth year, will judge work across 23 catagories including best use of analytics tools, best use of mobile, best reputation management, best crisis management, best branded viral video, best student work and many others.

Check out the details here and submit your work.

by Steve Hall    Feb-22-13    
Topic: Industry Events



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