This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie's Sound and Vision, aims to recall how Sony has been a part of people's lives for a very long time.
The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.
It's really quite beautiful.