Dodge Paul Harvey Spot Best Super Bowl Ad of 2013
In what will perhaps (and should) ultimately be dubbed this year's best Super Bowl commercial, the late Paul Harvey's famed So God Made A Farmer speech was incorporated into a Dodge Ram Truck ad.
The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.
The ad is brilliantly crafted and carries a powerful message. Will it sell any trucks? Who dares. The message was worth spending $4 million to spread it to 100 million people.