Honda Awards 'Oscars' to Brand Lovers
As the Oscars kicked off last night, Honda hosted their own unique virtual awards ceremony dedicated to their fans on Facebook and Twitter. Fans who illustrated their passion were recognized with specialized #HondaLove awards in real-time coinciding with similar category wins as they were announced.
#HondaLove award examples include Best Song, Best Live Action Short and Best Art Direction. About 10 total awards were given out during the awards show. A #HondaLove winner gallery is posted to Honda's Facebook page.
While not exactly a newsjacking stunt, the work did tie in nicely with the evening's Oscar content.
This effort extends a series of feel-good surprises, known as "Honda Loves You Back," most recently for Valentine's Day.