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Honestly, we're surprised we haven't been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday's Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday's shenanigans.
- Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
- There were over 450,000 tweets on the topic
- There was a 300 percent increase in Burger King-related conversation
But here's the thing. Where's the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?
In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.
But what's in store for the next year? This guide from HubSpot aims to serve as your navigation system into the world of marketing in 2013.
Download this report now to gaze into the marketing crystal ball and uncover what marketing will look like in 2013.
Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn't detract from the fact it's an epically awesome stunt.
So how does a freelance creative get new work? If your Floyd Hayes, you send out a 3D replica of your head. Yea, that's what you do. Accompanying the head is the following copy.
"It is time for me to get some new business in the door. In addition to email, social media, meetings and word of mouth, I thought I'd send out 3D printed heads to key prospects. I quite like the line "tiny head big ideas" - as in real life I do have a small head :)"
And...there you have it.
Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.
We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.
So by now you've probably heard the Art Directors Club has moved their awards event to Miami Beach April 2-4. If you plan on attending, there are just two weeks left to save $350 on a Festival Pass making the price $1,400 which, by the way, includes the cost of three nights at the W South Beach or Shore Club hotels.
Want to go? Check out all the details here.
The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.
We could get excited about these three new Burger King spots from Mother which tout the brand's new Arabica coffee and Gouda Bacon sandwich but all we can focus on is the chef in the Gouda commercial not wearing sanitary gloves and how two of the spot's titles, Two Thumbs and First Cup remind us of something else entirely.
Aside from those distractions, the work is respectable and we suppose it will help distract us from Monday's Twitter account hack.
Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.
The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at GreyPoupon.com following the teaser's premiere during The Oscars.
When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you're in a George Patterson Y&R Schweppes commercial it sure does.
Anyway, stop daydreaming and get back to work.
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