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Valege Lingerie Helps Two Boobs Find Each Other

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It's all about proper cleavage, right? Just the right amount of inward and upward push to form that perfect crevice of delight every woman wants to have and every man wants to dive into. Well now thanks to Valege Lingerie, two boobs will never again suffer from being apart from one another.

Created by Paris-based Marcel, these three ads are, perhaps, the wittiest bra ads we've seen in some time. Cartoonish in nature, they avoid the in-your-face sexualization of Wonderbra and the impossible-to-achieve beauty approach of Victoria's Secret. Just two boobs trying to get together. And every woman can relate to that.

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by Steve Hall    Feb-19-13    
Topic: Racy



How Inbound Marketing Can Improve Native Advertising

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By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer packaged goods companies created the soap opera?"

But as you well know, this industry loves its buzzwords. Now before you toss this off as the Cue Cat of 2013, consider this; Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers valuable, educational, useful information to your customers and prospects.

Check out this article I wrote for HubSpot entitled How Inbound Marketing Can Fuel Native Advertising to make sure your native advertising efforts are doing everything they can at every stage of the marketing process.

by Steve Hall    Feb-19-13    
Topic: Opinion



How to Create Killer Content For Each Stage of the Buying Cycle

While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

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by Steve Hall    Feb-19-13    
Topic: Research



Talent Pool: Are Specialists Endangered?

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In some of our past coverage, we've touched upon the changing nature of professional experience needed to form effective creative and marketing teams, how those teams should be structured and how agencies are reinventing themselves as the market has shifted away from the traditional agency of record model.

Add to that the notion of pi-shaped talent which, like T-shaped talent, describes a person with broad knowledge in all areas but adds capability for both left-brained and right-brained skills, and you have a dramatic shift in workforce expertise.

This shift toward a workforce that possesses a multifaceted skill set begs the question: are specialists endangered? I think not.

Read the rest on the Central Desktop blog...

by Steve Hall    Feb-18-13    
Topic: Agencies



Saatchi Aims to Curb Cyber-Bullying With Browser Plug-In

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BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization -- a program for nurturing technology -- oriented youth, in order to try and find a solution to a national (Israel) and worldwide problem -- cyber-bullying. Boycotts, harassments and offensive messages have caused many children emotional damage which in many cases has pushed them to end their lives tragically.

Out of dozens of ideas, the agency chose to focus on the cyber bully just before they write an offensive message on platforms like Facebook, blogs and forum. The agency created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.

Hmm. Getting an actual bully to install an actual plug-in that actually stops a bully from bullying is, well, a bit of wishful thinking. Just saying.

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by Steve Hall    Feb-18-13    
Topic: Online



Miami Ad Students Propose Solution to Empty Libraries

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Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.

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by Steve Hall    Feb-15-13    
Topic: Mobile/Wireless, Outdoor



It's Fashion Week Am I Am Not A Virgin

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Here's a quickie, figuratively speaking of course. Eco fashion label I Am Not A Virgin couldn't get into New York Fashion Week so they made a video and did a promotional projection stunt. Check it out.

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by Steve Hall    Feb-15-13    




Designer Hijacks Client Site Over Non-Payment of Invoices

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Web designer Frank Jonen, who did web design work for Fitness SF, claims he wasn't paid properly so he hijacked his client's site replacing it with a damning message telling Fitness SF customers the company doesn't pay its bills.

This might be the perfect example as to why no brand should completely hand the keys to its website over to a third party without retaining at least enough control to access the site and correct situations like this. Alas, not everyone knows how to manage a website. And besides, if Fitness SF hasn't paid its bill then this is probably what they deserve. We just hope Jonen requested payment several times through normal channels before resorting to this method.

Below is the full text of the website message.

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by Steve Hall    Feb-14-13    
Topic: Agencies, Brands



'Airplane' Star Julie Hagerty Does Old Navy

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Damn! If only the inside of all airplanes looked like the inside of the airplane in this Old Navy Commercial! Starring Julie Hagerty, the soft-spoken actress of Airplane move fame, we see an airplane full of people seating themselves in what can only be described as the most stylish and spacious airplane interior ever seen. Love that swank cockpit too!

Too bad Leslie Nielsen wasn't on hand as well. Oops. He's dead. My bad. The ad, Now Boarding, was created by CP+B and debuted last night. Future spots in the campaign will also feature Mr. T, Boyz II, Rachel Leigh Cook and a few other surprise appearances.

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by Steve Hall    Feb-14-13    
Topic: Strange



ASICS Takes on Homing Pigeon in New Orleans

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In VITRO's latest spot for ASICS America, we wee a runner engaged in a different sort of workout - racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)

The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS' new tagline "Nothing But Next."

To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS' "Pigeon Workout" will be airing on networks like ESPN, and TNT, including placement during NBA games.

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by Steve Hall    Feb-14-13    
Topic: Commercials



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