You Can Eat This Ad

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Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.

We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.

by Steve Hall    Feb-20-13   Click to Comment   
Topic: Magazine   

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