The Guardian Launches First U.S. Ad Campaign

GunControl%20%281%29.jpg

Touting its U.S. edition, UK-based newspaper The Guardian has launched its first U.S. ad campaign. The paper is well known for its Three Little Pigs and Own the Weekend ads.

The Guardian partnered with BBH New York to launch #VoiceYourView, a campaign that merges the Guardian's editorial voice with its strategy of open journalism.

more »

by Steve Hall    Mar- 4-13    
Topic: Newspaper, Outdoor



Moonwalking Pony Becomes Viral Hit For W+K

three_shetland_pony.png

Describing its new work for UK mobile network Three, Wieden + Kennedy London said, "Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of 'Everywhere' by Fleetwood Mac."

Which is all that really needs to be said about this new commercial that touts a "pony mixer" that lets people remix the pony to dance any way they choose. Except, of course, that it already has over 1.4 million YouTube views since being released February 28.

more »

by Steve Hall    Mar- 4-13    
Topic: Video, Viral



Why Winning A Cannes Lion Will Soon be Irrelevant

cannes-Lion-hub.jpg

There is an article over on the HubSpot blog written by your truly that you really should read. It's well understood that most, if not all, of us who have toiled in the world of marketing and advertising understand that what we do is supposed to sell stuff, not win awards. Alas, sitting on the Carlton Terrace in Cannes sipping rose is hard to pass up if one is lucky enough to have that experience.

Winning awards is all well and good and can greatly benefit one's career and an agency's ability to win new business. We won't dispute that but too much emphasis is placed on the glamour of advertising rather than its intended purpose; to create a smooth, gentle pathway that moves people along to a point at which they decide to open their wallets and hand over their hard earned cash for your (or your client's) products or services.

more »

by Steve Hall    Mar- 4-13    
Topic: Opinion



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.