To Adrants Readers Who Use Google Reader

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As you may have heard, Google will shut down Reader on July 1. Yes, you heard that right. If you use Google Reader to read Adrants (or any other site for that matter), you will need to find another way to consume our content. Never fear. We have suggestions.

Our first suggestions may seem old fashioned but sometimes old and reliable trumps new and shiny. Subscribe to our email newsletter. Yes, remember email? Quaint, right? But here's the thing about email? Email is a direct connection between you (the reader) and Adrants (the publisher). As long as Adrants lives, there will always be an email newsletter

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by Steve Hall    Mar-14-13    
Topic: Announcements

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Why SXSW is Still Awesome

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SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself.

The result is a frenetic video that captures what it's like to attend SXSW. The pace is fast and furious. The schedule is tight. And it's a panoply of information and insight to fuel the mind for months following the event.

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by Steve Hall    Mar-14-13    
Topic: Industry Events

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How One Agency Increased Revenue 3,597 Percent

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So you want to win a Lion at Cannes this year? Good luck with that. And to what end anyway? So you can put it on a shelf, let it collect dust and hope it leads to new business? How about a more proven method?

How about a method that can increase your revenue 3,597 percent? Oh, you think this is yet another cheesy white paper offer? Well it is a whitepaper offer but it's not cheesy in the least.

Smart agency owners know that survival requires an imminent shift toward digital marketing services like blogging, content creation, search engine optimization and social media. But that transition is easier said than done.

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by Steve Hall    Mar-14-13    
Topic: Agencies, Research

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