5 Boring Industries Creating Remarkable Content

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A marketer's job is to make something interesting. That's easy enough when you work for Red Bull, but what if your client is a soap company? Or a data-storage firm? Not exactly riveting. Let's face it, some industries are naturally a little more exciting than others. But the best marketing can make anything compelling, even something you never thought would resonate strongly with your audience.

Before you let a boring industry dictate the tone of an otherwise exciting company or write off, check out this abbreviated list of five companies that put an edgy spin on seemingly boring industries. For the full catalogue, download the free ebook 16 Companies from "Boring" Industries Creating Remarkable Content.

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by Steve Hall    Mar-22-13    
Topic: Social



Never Wear A Speedo in A Hot Tub

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Apart from the fact a Speedo just isn't built to properly support or contain a real man, wearing one in a hottub full of bikini-clad babes and acting like your dad is, well, just not a good way to roll.

That scenario, along with two others, is the latest effort from Mentos and tells guys, "Don't Become Your Dad." So yea, don't snap your Speedo and slap baby powder on yourself when leaving the huttub, don't refuse a ride with two hot chicks and don't ever be that idiot who exclaims in the middle of a quiet library, "how about a phone that just makes phone calls?"

Yea, Don't become your Dad.

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by Steve Hall    Mar-22-13    
Topic: Campaigns



Heidi Klum Plays Mrs. Robinson in Carl's Jr., Hardee's Ad

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Today, Carl's Jr. and Hardee's have released their new ad, Mrs. Robinson. Created by 72andSunny and starring heidi Klum, the ad mirrors the seduction scene from the classic coming-of-age Dustin Hoffman movie, The Graduate.

The ad, which just doesn't seem to capture the essence of the film with respectable homage or even humor, touts the brands' Jim Beam Bourbon Burger.

The ad aims to "introduce the mature taste of bourbon to hungry guys." But all we get from the ad, thanks to that crunchy sound effect, is that the burger is akin to biting into a box of toothpicks. Not very appetizing.

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by Steve Hall    Mar-22-13    
Topic: Celebrity



Young People Get 'Naked' in American Eagle Skinny Jeans Ad

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In what for the first 15 seconds appears to be your every-day, run-of-the-mill skinny jeans ad, this new American Eagle commercial turns out to be something a bit more daring.

The ad, released on YouTube two days a go has been seen by about 300,000 peoplel so far. In the 30-second ad, young people can be seen doing and saying young people things -- skateboarding, "if it's your passion, it isn't really work," "I love the feeling you get when you make something all on your own," "I don't want to be put in a box," etc.

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by Steve Hall    Mar-22-13    
Topic: Commercials



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