Dove Uses Women's Hair Ad Stereotypes to Sell Men's Shampoo

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This Brazilian Dove Men + Care Shampoo from Ogilvy & Mather puts a spin on the whole slo-mo lustrous hair thing we so often see in women's shampoo commercials. In the ad, some poor guy has used women's shampoo and it's giving him that "women's hair commercial" thing.

The ad brilliantly highlights every last flip, twist and cranial maneuver seen in many women's shampoo commercials. Even as the man races home to wash his hair with the right shampoo, we are treated to even mor slo mo "women's hair commercial" goodness.

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by Steve Hall    Mar-26-13    
Topic: Strange



Wolverine 3D Trailer Released on Vine

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Don't we marketers just love a new toy? Well the new toy du jour is Vine and seemingly every marketer has jumped on board to try it out. Remember when marketers were all over Pinterest? Wait, what? You don't remember Pinterest? Don't worry, it doesn't matter. All that matters now is Vine. Vine, Vine, Vine!

Most movie trailers are just quick cuts of the good stuff making a really shitty movie look great in two minutes. Well in this day and age of short attention spans and, well, Vine, who needs two minutes when six seconds will do?

That's what Wolverine 3D director James Mangold must have been thinking when he released a six second Vine to promote the upcoming film starring Hugh Jackman. In the Vine, we get super quick cuts of Jackman screaming, fighting, killing, kissing, flying and just generally looking ripped in a shirtless kind of way.

Gotta love how Mangold dubbed the Twitter teaser a "tweaser."

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by Steve Hall    Mar-26-13    




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