StrawberryFrog's 'Ask Movement' Helps Launch Electric Car in India


StrawberryFrog India has crafted the "Ask" movement for the e2o - an electric car by India's leading auto company, Mahindra. The movement was launched on Monday with a digital film and social media campaign. It portrays 'asking questions' as a way of ushering in a better future. "Ask" resonates with India's increasingly bold, assertive and demanding youth. It reflects Mahindra's commitment to ask tough questions and enable higher standards.

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by Steve Hall    Mar-27-13    
Topic: Campaigns

Somersby Cider Has Fun Spoofing Apple


Perfectly capturing Apple product launch anticipation, this new ad for Somersby Cider created by Fold7 taps into all the hype that surrounds that brand's launch events. With hyped features like 16 pit, 32 pit, single core, dual core, the interface, the docking system and the ability to easily download, all of Somersby Cider's "features" ar highlighted. Funny stuff.

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by Steve Hall    Mar-27-13    
Topic: Spoofs

Real-Time Marketing? How About Real-Time Sexy?


All this talk about real-time marketing, inappropriate tweets and Tiger Woods has us in serious need of a relaxing diversion. Well thanks to Victoria's Secret answering the question, "What is sexy?", with a bunch of lingerie-clad models prancing about, we have our diversion. Enjoy.

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by Steve Hall    Mar-27-13    
Topic: Racy

16 Top Twitter Fails in One Infographic


Don't we all love a good Twitter screw up? Of course we do! It makes our days more interesting and gives us a bit of schadenfreude in which to wallow. And who doesn't love feeling better when the other guy is down?

All the classic fails are here in one infographic created by Social Commerce Today. KitchenAid's comment about Obama's grandmother; Chrysler's commentary on Detroit's drivers; StubHub's excitement over Friday and American Rifleman's Good Morning Shooters.

Check them all out below.

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by Steve Hall    Mar-27-13    
Topic: Social

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Panties in A Bunch Over Tiger Woods 'Winning' Ad


Oh the joys of real-time marketing backlash. We're quite sure Tiger Woods and Nike are very happy he's back on top. We're also quite sure they both really do feel "winning takes care of everything" as the brand's real-time ad touted yesterday.

It's also very clear quite a few people are none too happy about Tiger Woods flouting his newfound No. 1 status following his sex scandal debacle from a few years ago. Some say the ad is in poor taste and, in essence, sweeps the not-so-winning portion of Woods' life under the carpet.

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by Steve Hall    Mar-27-13    
Topic: Celebrity, Opinion, Social

7 Steps to Becoming a World-Class Real-Time Marketer


Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.

Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The point I'm trying to make isn't that most marketers are lemmings unable to stop themselves from immediately jumping on the next shiny new object. In fact, a little real-time marketing experimentation is definitely not a bad thing, so in this post I wrote for HubSpot, I'll highlight the necessary steps you should take to be an effective real-time marketer.


by Steve Hall    Mar-27-13    
Topic: Opinion, Research, Social, Tools

Five Best Practices for Social Media Measurement


If there's anyone out there who still believes social media doesn't warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn.

That's just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia.

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by Steve Hall    Mar-27-13    
Topic: Research, Social

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