Tourism Campaign Highlights Utah's Mighty Five

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The Utah Office of Tourism has launched a new campaign, created by Struck, that highlights the state's five national parks: Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches.

The new campaign, which breaks today and includes broadcast, print, outdoor and digital, hopes to establish the Utah National Park circuit as a can't-miss adventure and offers visitors the tools they need to plan their own Mighty Five adventure. An online planning site helps create custom Mighty Five itineraries from 3-10 days in length.

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by Steve Hall    Mar-28-13    
Topic: Campaigns



Bacon Bra, Kevin Bacon Help Introduce Bacon-Flavored Scope

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Just in time for April Fool's Day, Scope is out with a beautiful spoof that capitalizes on the idol-esque status of bacon. The mouthwash brand has introduced Scope Bacon. In a promotional video the brand celebrates the "crowing achievements in the world of bacon" by highlighting carbonated bacon, spreadable bacon, bacon-flavored candles, bacon roses, a bra constructed of bacon, a Bacon bacon and, yes, Scope Bacon.

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by Steve Hall    Mar-28-13    
Topic: Spoofs



Nike 'Winning' Ad Spoofed With Lance Armstrong. Michael Vick

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Well that didn't take long. Following the controversial Tiger Woods Nike ad which carried the "Winning Takes Care of Everything" headline, spoofs featuring Lance Armstrong, Oscar Pistorius, Michael Vick and, while not ever endorsed by Nike, OJ Simpson have surfaced.

Just what would Don Draper think having millions of people instantly mock his work the second after he created it?

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by Steve Hall    Mar-28-13    
Topic: Spoofs



Orbit Girl Returns With More Talking Food

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Following the talking Falafel, Orbit Gum is out with two new talking food ads. In the first, a giant helping of meat and potatoes sticks around as annoyingly witty seat mates after the inflight meal has be cleared.

In another, a giant serving of talking nachos disrupts a polo match by taunting one bow tie wearing attendee.

Following each kooky scenario, our Orbit Girl, the very delicious Farris Patton, appears to tell us, "Don't let food hang around. Clean it up with sugar-free Orbit. Fabulous!"

The ads, created by Energy BBDO, are humorously creepy. We can't wait to see the talking bowl of chili.

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by Steve Hall    Mar-28-13    
Topic: Campaigns



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Hotties And Hunks Heat Up Renault Clio Test Drive

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Taking a page from Duval Guillaume's Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.

Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.

And before everyone scream "sexist!", there's a beefcake version for the ladies as well.

It's yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.

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by Steve Hall    Mar-28-13    
Topic: Guerilla









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