Five Best Practices for Social Media Measurement
If there's anyone out there who still believes social media doesn't warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn.
That's just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia.
Nearly half of Americans now get their news from the Web. One in five reads blogs. More than 80 percent of Americans use social media in some fashion each month.
Some of those people just might be talking about your brand - and your competition. Some may be ambassadors and advocates, or they may just as easily be detractors and malcontents - but all their voices are in the mix, shaping customers, buying decisions. Who would want to ignore it?
However, in this age of accountability, can you be sure that investments in social media are worth it? Can you prove the bottom-line value of this ephemeral new media?
Download this whitepaper now and learn how to quantify your social media efforts.