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16 Top Twitter Fails in One Infographic

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Don't we all love a good Twitter screw up? Of course we do! It makes our days more interesting and gives us a bit of schadenfreude in which to wallow. And who doesn't love feeling better when the other guy is down?

All the classic fails are here in one infographic created by Social Commerce Today. KitchenAid's comment about Obama's grandmother; Chrysler's commentary on Detroit's drivers; StubHub's excitement over Friday and American Rifleman's Good Morning Shooters.

Check them all out below.

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by Steve Hall    Mar-27-13    
Topic: Social



Panties in A Bunch Over Tiger Woods 'Winning' Ad

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Oh the joys of real-time marketing backlash. We're quite sure Tiger Woods and Nike are very happy he's back on top. We're also quite sure they both really do feel "winning takes care of everything" as the brand's real-time ad touted yesterday.

It's also very clear quite a few people are none too happy about Tiger Woods flouting his newfound No. 1 status following his sex scandal debacle from a few years ago. Some say the ad is in poor taste and, in essence, sweeps the not-so-winning portion of Woods' life under the carpet.

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by Steve Hall    Mar-27-13    
Topic: Celebrity, Opinion, Social



7 Steps to Becoming a World-Class Real-Time Marketer

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Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.

Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The point I'm trying to make isn't that most marketers are lemmings unable to stop themselves from immediately jumping on the next shiny new object. In fact, a little real-time marketing experimentation is definitely not a bad thing, so in this post I wrote for HubSpot, I'll highlight the necessary steps you should take to be an effective real-time marketer.

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by Steve Hall    Mar-27-13    
Topic: Opinion, Research, Social, Tools



Five Best Practices for Social Media Measurement

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If there's anyone out there who still believes social media doesn't warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn.

That's just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia.

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by Steve Hall    Mar-27-13    
Topic: Research, Social



Dove Uses Women's Hair Ad Stereotypes to Sell Men's Shampoo

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This Brazilian Dove Men + Care Shampoo from Ogilvy & Mather puts a spin on the whole slo-mo lustrous hair thing we so often see in women's shampoo commercials. In the ad, some poor guy has used women's shampoo and it's giving him that "women's hair commercial" thing.

The ad brilliantly highlights every last flip, twist and cranial maneuver seen in many women's shampoo commercials. Even as the man races home to wash his hair with the right shampoo, we are treated to even mor slo mo "women's hair commercial" goodness.

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by Steve Hall    Mar-26-13    
Topic: Strange



Wolverine 3D Trailer Released on Vine

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Don't we marketers just love a new toy? Well the new toy du jour is Vine and seemingly every marketer has jumped on board to try it out. Remember when marketers were all over Pinterest? Wait, what? You don't remember Pinterest? Don't worry, it doesn't matter. All that matters now is Vine. Vine, Vine, Vine!

Most movie trailers are just quick cuts of the good stuff making a really shitty movie look great in two minutes. Well in this day and age of short attention spans and, well, Vine, who needs two minutes when six seconds will do?

That's what Wolverine 3D director James Mangold must have been thinking when he released a six second Vine to promote the upcoming film starring Hugh Jackman. In the Vine, we get super quick cuts of Jackman screaming, fighting, killing, kissing, flying and just generally looking ripped in a shirtless kind of way.

Gotta love how Mangold dubbed the Twitter teaser a "tweaser."

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by Steve Hall    Mar-26-13    




Art Directors Club to Host 'Art Battle'

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At this year's Art Directors Club Awards, held April 2-4 in Miami Beach, design heavyweights of the world will square off against one another in the Adobe-sponsored event entitled Secret Walls: A Live Digital X Physical Art battle on Creative Cloud.

Each team will gather together their creative tools and face off in a live art competition. Two teams will use Adobe Creative Cloud to create live art pieces in front of an audience.

Check out all the festival details here and register.

by Steve Hall    Mar-25-13    
Topic: Industry Events



PSA Warns Teens Not to Share Hot Selfies

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Not quite as hard hitting as this online safety ad in which a girl placers and picture of herself on a school bulletin board and then can't remove it, this new Cossette-created ad for Children of the Street pushes the same message; be careful what you post online.

While the online safety ad focused on bullying, the Children of the Street ad aims to raise awareness of the sexual exploitation of youth.

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by Steve Hall    Mar-25-13    
Topic: Cause



Eric Koston Wreaks Havoc, Catches Baby in Nike Ad

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We suppose it's all well and good for a brand such as Nike to hook up with an athlete such as skateboarder Eric Koston but all we get after watching this Kirshenbaum Bond Senecal + Partners- created Nike Koston 2 ad is that, well, skateboarders are punks who break the law.

Yea, Koston does a solid by catching a baby at the end but before that he's all about mayhem and destruction. Is this what Nike really wants kids doing when they strap on a pair of Koston's? And, yes, we understand the ad is the stuff ove roverblown legend but still.

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by Steve Hall    Mar-25-13    
Topic: Brands



Blush Lingerie Supports Pussy Riot With Lingerie Stunt

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In support of Pussy Riot band members who were arrested and sent to prison last year for protesting against Vladimir Putin on the alter of a Moscow cathedral, Bush Lingerie is out with an ad which features a lingerie-clad woman prancing through the streets of Russia.

The effort aims to raise $2,500 for one month of care for the band members.

Some will say, it's a valiant effort. Others will say it's just a brand leveraging a political issue for its own gain. We say it's a woman prancing around in her lingerie. Relax and enjoy.

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by Steve Hall    Mar-25-13    
Topic: Racy



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