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Despite the fact that most Americans have embraced social media, recent studies show that as many as 72% of businesses that have a social media presence do not have a clearly defined social strategy in place. Without a clear social strategy, building a successful social presence that inspires customer loyalty and engagement is nearly impossible.
Is your business one of the 72%? The good news is you are not alone. If you're just starting to develop your social media strategy, or taking a second look at a strategy that just isn't paying off, here are some best practices to make the most of your company's social presence.
TBWA\Chiat\Day New York Head of Planning, Ed Castillo, attended a SXSW panel entitled Anarchists to Sell-Out: Punks Make Better CEOs and had these thoughts to share.
The presentation I enjoyed most at SXSWi was "Anarchist to Sell-Out: Punks Make Better CEOs" by Deep Local CEO Nathan Martin. Martin's candid account of his journey from skate punk, to electronics anarchist, to metal front man, to tactical-media artist and agitator, to design professor, to creative technologist for hire (my characterizations, not his) was a provocative and inspiring story about embracing the disruptive force of creativity and living strictly on one's own terms. In a career punctuated by hacking the Nintendo Gameboy, trading sex for votes, and Nike Chalkbot, Martin has apparently found a way to participate meaningfully in the circus that is brand marketing while staying true to the idealism of his art and the hacktivism of his youth.
NFC - near field communication - is a relatively new technology that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of marketing collateral or brings the device into close proximity with an NFC tag.
Although NFC technology has been around since the 1980s and marketers are increasingly using it today, the technology was slower to catch on in marketing than QR code technology. QR codes - two-dimensional matrix codes that are often printed on direct mail marketing material - have found a ready user audience in the marketing realm for several years now. QR codes appear on everything from movie posters to fast-food restaurant drink cups to ketchup bottles. With QR codes, consumers can scan the printed code with their smartphone's camera to be connected to online digital content.
SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself.
The result is a frenetic video that captures what it's like to attend SXSW. The pace is fast and furious. The schedule is tight. And it's a panoply of information and insight to fuel the mind for months following the event.
Over the past year, there were a handfull of video campaigns that not only went viral but also inspired people in different ways. From crazy dances and Ugandan rebel leaders, to men freefalling from space, this past year had something to keep everyone entertained.
These ten videos were huge hits and created a lot of buzz. Here's a list of ten of the top viral video successes of the past year. Can you do better?
So you want to win a Lion at Cannes this year? Good luck with that. And to what end anyway? So you can put it on a shelf, let it collect dust and hope it leads to new business? How about a more proven method?
How about a method that can increase your revenue 3,597 percent? Oh, you think this is yet another cheesy white paper offer? Well it is a whitepaper offer but it's not cheesy in the least.
Smart agency owners know that survival requires an imminent shift toward digital marketing services like blogging, content creation, search engine optimization and social media. But that transition is easier said than done.
Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.
Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:
Download this report
- Create word-of-mouth campaigns that drive growth
- Deliver a measurable return on social investments
- Bridge the gap between brands and consumers
- Increase site traffic
now to see exactly how social drives real results for brands.
The Wall Street Journal has reported Facebook is testing a program that would enable users to click on a hashtag, bringing the social network inline with Twitter. The hashtag would lead people to all conversations that used the hashtag.
While this will allow Facebook to better its ad targeting capabilities, Ad Age posits it's a play for improving its graph search since users of hashtags are more likely than those who Like to be true fans of a topic. They theorize by saying a person could Like something, view it and then never come back whereas a hashtag user may be more likely to be a fan because of continuous use of a hashtag.
Well, at least now maybe all those hashtags Instagram users apply to their pictures when posting to Facebook will now have a purpose.
While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.
Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).
Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.
In a rousing SXSW Interactive pop-up panel hosted by Expion and moderated by Advertising Age's David Teicher, the subject of real time marketing was discussed. On the panel were Mondelez VP of Global Media and Consumer Engagement Bonin Bough, Oreo Senior Associate Brand Manager Steve Doan, Expion Chief Innovation Officer Albert Chou, 360i VP of Emerging Media David Berkowitz and Vayner Media Co-Founder Gary Vaynerchuk. Held at Pete's Dueling Piano Bar on 6th street, the panel shared theories and practical advice for brands navigating the ever-quicker stream of media that now rules our daily lives.
The fact the panel was held at Pete's Dueling Piano Bar was apropos. To see Bough and Vaynerchuk share a microphone was both comical and practical. Comical because the two couldn't comment enough on each other's commentary. Practical because had each had their own microphone, it would have much like, well, a pair of pianos dueling each other.
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