Progressive Stamps Out 'Rate Suckers' With Snapshot

progressive_rate_suckers.png

This is funny. Hilarious, actually. What would it be like if you were driving down the road and all of a sudden "rate suckers" attacked your vehicle? That's the premise of a new -- and very different -- Progressive Insurance ad created by Arnold Worldwide.

Looking for a stark contrast from its popular Superstore ads, starring Flo, Progressive tapped Director Ruben Fleischer of "Zombieland" and "Gangster Squad" fame for the campaign. The spots feature "rate suckers" latching themselves onto unassuming cars with their mouths--literally sucking the insurance rates of good drivers.

more »

by Steve Hall    Apr- 9-13    
Topic: Commercials



DDB, R/GA, BBDO Webby Most Nominated For Agency of the Year

logo_webbyawards_2013.png

It's that time of year again. Time for the Oscars of the Internet. The time when the red carpet is rolled out to honor the best web work of the year. With 18 nominations, DDB leads all agencies in nominations and joins R/GA (17), BBDO (11), Wieden + Kennedy (9), Ogilvy (8), McCann (8) and Y&R (8) in primary contention for Webby Agency of the Year. Other Agencies with multiple nominations also in the running for Agency of the Year are Digitas (7), Pereira & O'Dell (6), Razorfish (6), and Heimat Werbeagentur (5).

more »

by Steve Hall    Apr- 9-13    
Topic: Industry Events



Coke Zero Teaches Guys How to Be A Zero

coke_zero_video_games.png

When this new Coke Zero "Video Games" commercial, part of the brand's "It's Not Your Fault" campaign, airs during tonight's Louisville-Michigan NCAA game on CBS, it will be funny. Guys will laugh. Girlfriends will chuckle knowingly. Inlaws will smirk.

But if everyone stops to think for a minute, they will soon realize all this commercial does is urge guy gamers to continue being useless couch potatoes with nothing better to do than forget the commitments they have made and, generally, hoist a giant middle finger to the world.

more »

by Steve Hall    Apr- 9-13    
Topic: Commercials



11 Templates to Create Social Updates, Blog Posts, Infographics

ultimate-library-of-inbound-marketing-templates.png

If you're doing marketing right, you have a lot on your plate. Managing social media, producing content, updating your website, tweaking your SEO and more. And you have to create reports to summarize all this work to clients, bosses and co-workers. Wouldn't it be great if you had a cheat sheet of sorts for all this reporting?

Thanks to HubSpot, now you do. HubSpot has put together the Ultimate Library of Inbound Marketing Templates. But don 't let the term Inbound Marketing hang you up. Although much of what you're doing now is inbound marketing (perhaps without even knowing it), these templates can be used for all kinds of marketing.

The templates include:

more »

by Steve Hall    Apr- 9-13    
Topic: Tools



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Facebook Home Developed For Self-Absorbed Oddballs

facebook_home_airplane.png

That's the only conclusion we can come to after viewing this Facebook Home commercial, Airplane. We know what Wieden + Kennedy was going for here -- bringing your social life to, well, life -- but who in their right mind would want to admit they had a social life like this guy?

Granted, we all have crazy elements of our social lives but do we really want to share them all? It's bad enough we have our phones stuck to our faces most of the day now and all this ad does is reiterate how bored we all are with our "real" lives and that we have to indulge in a collection of digital oddities to keep ourselves amused.

more »

by Steve Hall    Apr- 9-13    
Topic: Commercials









Featured FREE Resource: