AKQA Announces 2013 Future Lions Call For Entries


The Future Lions global student creative competition is calling for 2013 entries. AKQA, in collaboration with Cannes Lions International Festival of Creativity, is hosting Future Lions for the eighth year in a row. This year's theme, 'Destiny Awaits', encourages students to invent bold ideas that will create the future.

The annual Future Lions competition challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Winning concepts will be honoured at Cannes Lions International Festival of Creativity in the Debussy Theatre in June.

Celebrating the competition's emphasis on creativity and innovation, AKQA is proud to announce WIRED UK as official partner for Future Lions 2013.

Last year the competition achieved a record number of over 1,100 entries from 40 countries, making it one of the world's largest student competitions. An influential platform for emerging talent, Future Lions winners are highly sought after and quickly employed by many of the world's leading agencies.

by Steve Hall    Apr-12-13    
Topic: Industry Events

KLM Offers Chance to Win Flight Into Space


KLM is launching a high altitude balloon in the Nevada desert on April 22. Those who correctly guess high the balloon will climb before it pops will have a chance to win a flight into space on the SXC Lynx Spacecraft.

Those interested in venturing a guess and potentially winning a flight into space can visit this KLM promotional page to enter.

more »

by Steve Hall    Apr-12-13    
Topic: Promotions

K-Mart Helps You Shit(p) Your Pants


In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."

The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.

The ad touts the brand's new online shipping service.

more »

by Steve Hall    Apr-12-13    
Topic: Commercials

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: