7 Reasons Your Brand's Website Should Incorporate Responsive Design


Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a native app, designing a separate mobile site, or recalibrating your primary website with responsive design.

Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, "7 Reasons to Consider Responsive Design for Your Company's Next Generation Website," explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.

Download the whitepaper now and make sure your website is appropriately designed for mobile devices.

by Steve Hall    Apr-16-13    
Topic: Research

Dove 'Sketches' Examines Women's Perception of Themselves


On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.

The women are then shown the two versions of the sketches. The exercise was designed to combat Dove's claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.

The findings are quite interesting. Give it a watch

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by Steve Hall    Apr-16-13    
Topic: Brands, Video

Belgian Beer Makes American Men Look Like Pansy Ass Wimps


Men will do anything for a beer. In America, it's usually something stupid like hiding it in a giant fake swiss cheese so the ladies won't find it. But when it comes to Belgian beer Jupiler, men don't pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.

But let's not quibble, the ad is a welcome detour from what has become America's embarrassingly pansy ass male beer drinker -- or at least the pansy ass picture of men painted by American advertising agencies.

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by Steve Hall    Apr-16-13    
Topic: Commercials

Matrix's Agent Smith Touts GE's Brilliant Machines


In an advertising coup like none we've seen in a while -- and a bold move for a conservative brand -- GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.

The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to "be in many places at the same time" -- all while Agent Smith, himself, appears in many places at once.

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by Steve Hall    Apr-16-13    
Topic: Celebrity, Commercials

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