Artist Paints Billboard Based on Tweets

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Mexican paper and notebook brand Scribe, with help from La Agencia Viva! and La Doblevida, married old media and new with Scribe Billboard. For the campaign, the brand hired an independent artist to live inside (behind) a blank billboard for ten days and paint it based on tweets sent to hashtag #ScribeBillboard.

The campaign received boatloads of mainstream media attention as well as participation by celebrities and other artists who visited the billboard and helped add to the creation. There was also an appearance by popular Latin American band Molotov.

No word on how much paper the brand sold.

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by Steve Hall    Apr-23-13    
Topic: Outdoor



A Marketer's Guide to Evaluating An Advertising Agency

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If you're a marketer looking to evaluate an ad agency, this report from HubSpot, A Marketer's Guide to Evaluating an Ad Agency, is just what you need. Complete with a two page printable agency evaluation form and 8 criteria by which you should evaluate an agency's effectiveness, this guide will save you time and make you a hero in the eyes of your CEO.

Download the guide and evaluation form now to insure you select the right agency for your brand.

by Steve Hall    Apr-23-13    
Topic: Agencies, Brands, Research



The Most Disgusting Film Festival Ad You Will Ever See

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If you're not into horror movies or have an irrational fear of dentistry then we'd advise you skip this one. If, however, you love tension, suspense and, well, flossing, then go right ahead and watch.

The film, created by RPA and produced by Tool, is a promotion for the Newport Beach Film Festival and succinctly drives home the point film can, indeed, make you feel like you are right in the middle of the action.

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by Steve Hall    Apr-23-13    
Topic: Industry Events



What Marketers Need to Know About Facebook EdgeRank

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Perhaps you've heard of Facebook EdgeRank. Or perhaps you haven't. In either case, you need to know how it works and how it can effect what you do for your brand on Facebook. In a nutshell, EdgeRank is an algorithm that determines where and what posts appear on each individual's newsfeed.

To help get a handle on how EdgeRank works, Facebook newsfeed publisher PostRocket has published two infographics that get to the heart of the matter. The first one is an introduction to EdgeRank and the second delves deeper into how EdgeRank filters newsfeed stories.

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by Steve Hall    Apr-23-13    
Topic: Research, Social



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