Ever have one of those jump-into-bed-quick encounters only to realize there are certain things you really don't know about your partner? Forgetting their name, of course, is the classic one but in this video for Quest Chat, our two passionate lovers make a shocking discovery that, thankfully, isn't likely to happen all too often.
If this Allied Irish Bank ad were just in the usual fashion with some expensive camera, it wouldn't be news. But because it was shot using an iPhone 5, suddenly it's a big deal. But that can't change the fact the ad is still a boring bank ad.
The spot is simple landscape imagery shot from a moving train. Not that there's anything wrong with landscape shots but the ad isn't really all that captivating.
Of the work, Rothco Creative Director Damian Hanley said, "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage." Via.
HubSpot has just released its 2013 State of Inbound Marketing Report. Based on a survey of 3,339 marketing professionals across 128 countries, the report delves deep into the world of inbound marketing, who's doing it and how it's working. The survey queried marketers on their approach to strategy, how they are aligning their organizations to implement inbound marketing, how much they are spending and how inbound is being applied to channel management.