The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.
JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team."
The ad was posted to the brand's Twitter and Facebook pages and, predictably, the comments have been mixed.
Ever since Beyonce strutted her stunningly curvaceous bootyliciousness from car to Pepsi machine ten years ago, we've had a thing for the girl. And the girl, it seems, has a thing for advertising.
Beyonce, who recently appeared in a 180LA-created commercial for Pepsi in which she vanquishes her past hotness, now be seen strutting her stunningly curvaceous bootyliciousness across a tropical beach for H&M.
In the ad, Beyonce is accompanied by her own soon-to-be released song, Standing in the Sun.
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Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, exames why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.
Download the report now and learn how to optimize your display campains for conversions.
Would Stifler's mom approve? Lingerie retailer, True & Co. is launching a line of bras for MILFs. No, seriously. And while the sexual innuendo is loud and clear, the brand has defined MILF as Mom I'd Like to Fit...as in provide the perfect fitting bra.
Using a Netflix-like algorithm to determine bras size (as opposed to the usual over and under measurements), the brand hopes to make the fitting process easier and more accurate.
A Mother's Day promotion encourages people to submit photos of their moms for the brand's Facebook MILF Gallery. Hmm. Wonder how this one will go over.
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Lowe's has launched Lowe's Fix in Six, a Vine campaign which focuses on everyday home improvements by offering sharable tips. Created by BBDO New York, the Vines were shot by Meagan Cignoli, a photographer and established Vine user.
The video campaign consists of 12 Vines 6 of which can be seen below), each explaining different improvement tip. The Vines launched last week and will continue to debut on Lowe's Vine, Twitter and Facebook pages through the first week of May.
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It's a fair assumption most like to engage in sex every once in a while. Yet with societal and cultural pressures defining just who should and should not engage in sex coupled with the fact not all are able to swoop into a bar, pick someone up and hop into the sack, having sex isn't easy for everyone.
New TBWA\Being-created work for Come4 aims to change that. Come4 is a non-profit pornography site which aims to help fund charitable and ethically-driven projects. It's first effort works towards funding the Asta Philpot Foundation which helps raise public awareness of the sexual rights of disabled people.
Asta Philpot, whom you will meet in this video (NSFW - brief nudity), argues for the rights of all to enjoy an active sex life even if it crosses certain legal lines.
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