Dove 'Sketches' Examines Women's Perception of Themselves

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On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.

The women are then shown the two versions of the sketches. The exercise was designed to combat Dove's claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.

The findings are quite interesting. Give it a watch

by Steve Hall    Apr-16-13   Click to Comment   
Topic: Brands, Video   

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