If you're doing marketing right, you have a lot on your plate. Managing social media, producing content, updating your website, tweaking your SEO and more. And you have to create reports to summarize all this work to clients, bosses and co-workers. Wouldn't it be great if you had a cheat sheet of sorts for all this reporting?
Thanks to HubSpot, now you do. HubSpot has put together the Ultimate Library of Inbound Marketing Templates. But don 't let the term Inbound Marketing hang you up. Although much of what you're doing now is inbound marketing (perhaps without even knowing it), these templates can be used for all kinds of marketing.
The templates include:
That's the only conclusion we can come to after viewing this Facebook Home commercial, Airplane. We know what Wieden + Kennedy was going for here -- bringing your social life to, well, life -- but who in their right mind would want to admit they had a social life like this guy?
Granted, we all have crazy elements of our social lives but do we really want to share them all? It's bad enough we have our phones stuck to our faces most of the day now and all this ad does is reiterate how bored we all are with our "real" lives and that we have to indulge in a collection of digital oddities to keep ourselves amused.
Here are three of the strangest quit smoking ads you will ever see. Created by Sukle Advertising & Design for the Wyoming Department of Health, three ads explain how the department can help people conquer the challenge.
In "Patches," a man nervously eyes a peg-legged pirate on a city street corner, before gleefully snatching the pirate's eye patch. A deadpan voiceover reminds viewers that free nicotine patches are available. "Gum" opens with an agitated young man watching an older woman take a piece of gum, which he then extracts from her mouth through a passionate kiss. Free nicotine gum is also available from the Health Department.
Finally, in "Someone," a long-haired ex-smoker tells his troubles to a friendly man who dispenses advice. When it turns out the two men are one and the same, the voiceover reveals that "someone to talk to" is also available and free.
So you walk into a college career fair wandering what the hell you are interested in. You pause, notice an ice bucket and, rather than soak your head in it, reach in and pull out a bottle of Nestea.
Suddenly you are...just as confused as you were when you walked in but you can at least spin the bottle to help you decide what you want to do.
It would seem this ad is aimed at parents who have inadvertently stumbled upon images of their daughters online in, shall we say, compromising positions. It's for the Swiss parenting magazine Fritz Franzi.
Of course it being a Swiss ad written in English with formulaic, minimal copy and image in the lower right hand corner posted to Ads of the World almost proves it's not a real ad. We've reached out to Fritz Franzi for confirmation.
The magazine, though, is real and provides parenting advice for parents with school-age children. Via.
The Art Directors Club has announced the winners of its ADC 92nd Annual Awards for the advertising, interactive, and motion categories. The winners were presented with the coveted Gold and Silver Cubes at the Awards Gala, marking the conclusion of the three-day ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design.
This year's cumulative winners, based upon awards won across all categories, are as follows:
Ever open you oven and it begins talking to you? We didn't think so. But the dirty oven in this Goo Gone commercial sure has a dirty mouth and has plenty to say. Choice phrases include, "Ooh, German sausage jokes, they're the wurst. Get it, the wurst?" and "Are you checking out my rack?"
Check out Marcus Thomas-created commercial for those gems and more.
Not one to shay away from the profane, Courtney Love can be seen in a new NJOY e-cigarette ad dropping the F bomb at a swanky event after a women approaches her and says, "Excuse me. You know, you can't smoke in here." Via.
Which Beyonce do you like the best? Her black leotard "Single Ladies days? Her hot pants-clad Crazy in Love days? Her "Bootylicious alter ego? All of them, of course? What's not to love about Beyonce in any form? Just ask this guy.
Working with 180LA, Beyonce can be seen in a new Pepsi commercial reliving all her past personas until she breaks through with her current, Pepsi-fueled Live For Now persona.
Collaborative Marketing. Right. All we need is another buzzword. Hey, this is marketing. All we do is come up with buzzwords. But this one kinda makes sense so stick with us. Collaborative Marketing consist of three steps: Attract. Assist. Affiliate.
Marketers create incentives attractive enough for people to seek out. Marketers then assist people by being helpful, engaging and understanding the various contexts people use a brands products or services in order to, in essence, "co-create" the products and services people need and want. And thirdly, marketers harness the power of brand advocates and enable them to function as affiliate marketers to further attract customers.
CrowdTap has written a whitepaper on the topic that's worth reading. You can download it here to find out how collaborative marketing can work for your brand.