What Marketers Need to Know About Facebook EdgeRank

edgerank_101_small.png

Perhaps you've heard of Facebook EdgeRank. Or perhaps you haven't. In either case, you need to know how it works and how it can effect what you do for your brand on Facebook. In a nutshell, EdgeRank is an algorithm that determines where and what posts appear on each individual's newsfeed.

To help get a handle on how EdgeRank works, Facebook newsfeed publisher PostRocket has published two infographics that get to the heart of the matter. The first one is an introduction to EdgeRank and the second delves deeper into how EdgeRank filters newsfeed stories.

edgerank_101.jpg

edgerank_102.jpg

by Steve Hall    Apr-23-13   Click to Comment   
Topic: Research, Social   



Comments