Why Conversion Optimization Is More Important Than Click-Through

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Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, exames why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.

Download the report now and learn how to optimize your display campains for conversions.

by Steve Hall    Apr-30-13   Click to Comment   
Topic: Research   



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