- During Creative Week, DDB CCO Matt Eastwood and Waterislive.com ECD Kristine Bender will discuss First World Problems. No, really. That's what the press release said.
- BuzzFeed has introduced a "reaction cam" button at the bottom of posts sponsored by Starbucks and non-sponsored posts deemed "safe for work" that will create and share a three-second animated GIF of visitors' faces as they react.
We are looking for ad sales representation. To be clear right up front, this isn't a call for every last ad network on the planet to contant us to let us know you can deliver us really, really high CPMs (which we all know is crap). No, we are looking for actual humans who can convey the gist of Adrants to the marketing and advertising community and sell event sponsorships, content sponsorships, native advertising placements (woo-hoo!), dedicated email whitepeper/webinar promotions, social media programs and any other cool stuff we come up with together.
On a tiny island island outside Finland called Aland where, reportedly, nothing interesting ever happens, a gaming company, Paf, placed a help wanted ad looking for a seer. Now, we hope they aren't hiring this this future teller to game the system. Rather, we hope, like any well-run business, they'd just like the ability to predict how their business will be doing in, say the next year, five for ten.
Apparently, there are a lot of clairvoyants in Aland as the company tells us they have received hundreds of applications.
Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Singing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band.
Online dating sucks. We hear that a lot. A group of four Toronto-based friends have developed YouShouldTotallyMeet, a Facebook app that uses the power of the network's connections (with help from a wing man) to ease the process of finding the perfect mate.
The app works on the idea that trusted friends know people's best - their likes, dislikes, motivations, hobbies, and such. They're the ones who will help people find success in the dating world, rather than some dating algorithm.
We've seen the many ways car brands try to get creative to move metal but this one from TBWA is pretty interesting. As a tie in to its Limited Engagement Spring Event, the agency created a commercial that shows vehicles unraveling winter clothing off people's back so that they, too, are ready for spring. We like.
This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.
Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.
This is most definitely a first. Huggies, with help from Ogilvy Brasil, has released Tweet Pee, a mobile app and sensor that will determine when your bay's diaper is wet, notify you and tweet about it. Now if that isn't worse than all those "I just ate a donut for breakfast" tweets, I don't know what is. Do we really need to know when a baby pees?
On the useful side, the app keeps track of how many diapers the baby has gone through and alerts the paranet when it's time to head to the store for more Huggies. In that respect, it 's a wonderful way to keep the parent connected to the brand. Via.
Good God! The horror! What's got out panties in a bunch? Radio Shack, that's who. You know, that electronics brand that's been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite the massive uprising of big box electronics retailers.
We're shocked! Shocked I tell you! That the neighborhood electronics retailer would stoop to sexually laced hashtags and a bevy of bodacious babes to hock its Dr. Dre Beats Pill speakers.
Leading up to Creative Week, JWT New York is working with inTacto to launch an interactive game in support of the One Club, enlisting some industry big shots to inspire the next generation of creative talent.
The project's purpose is to increase involvement in the One Show awards, invoke a sense of community among creatives by becoming more informed about their colleagues' work, and inspire the next generation of young creative leaders.
In a new Lowe and Partners Prague-created Czech Republic ad for "relaxing" soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, "I'm going to be the first to leave this plane, and you're all going to die." The camera then scans the cabin and she adds, "Dead. Dead. Dead." Finally, she points at herself and says, "Alive."