Why Every Creative Director Should See 'The Great Gatsby' in 3D

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"Was all this made from your imagination?"

- A line among lines from The Great Gatsby

3D is dead.

I know, I know that's a big statement for a 3D director to make. What I mean to say is 3D as a movie gimmick is dead.

That's the impression I got walking away from an opening night showing of The Great Gatsby in 3D. Director Baz Luhrmann's re-imagination of Fitzgerald's well-known novel is out this weekend and it holds some really interesting secrets for creative directors. I won't get into a flat out review of the film itself, except to say it sparked a whole lot of discussion from urban theatregoers as they exited the multiplex.

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by Steve Hall    May-11-13    
Topic: Opinion



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