Mondelez Gives Middle Finger to Agencies, Moves to 120 Day Payment


Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it's behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:

"We're continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes."

Um, what?

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by Steve Hall    May-17-13    
Topic: Brands

Samsung Helps Guy Realize He's Got A Screw Loose


You've probably run into people like this before. And it's always an awkward encounter. Because you know they have are just whacked in the head. But you are kind and politely listen as they spout their inanities.

Like the guy in this Samsung commercial who thinks his stuffed animal dog is real. That is, until he saunters by a Samsung Premium Monitor -- with its super awesome, life-like picture -- and realizes he might want to have his head examined.

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by Steve Hall    May-17-13    
Topic: Video

Tweets With Exclamation Points Get More Retweets!


Because these things actually matter and because there's a guy who love to dig into this stuff, we now know that tweets that include exclamation points get more retweets. However, thanks to Dan Zarrella's examination of 2 million link-containing tweets sent by accounts with at least 1,000 followers, tweets with exclamation points get fewer clicks.

Why is this data important when it's usually all about the click? Because sometimes it isn't. Sometimes all a brand wants to do is make it known something relevant to the brand and of interest to consumers is interesting. JCPenney hyping a sale. Southwest touting discount flights. Or CNN just trying to get a breaking story widely disseminated.

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by Steve Hall    May-17-13    
Topic: Research

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