How to Insure Your Brand's Digital Experience Properly Serves Consumers

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Each year, digital plays an increasing role in the relationship between brand and consumer. And it's showing no signs of slowing. In it's report, Digital Customer Experience Trends to Watch, 20013, Forrester takes a look what kinds of digital experiences shape the relationship between brand and consumer and how these changes will affect how brands communicate with their customers and prospects.

Download the report now to make sure your brand is on track to provide the right digital experience for your customers and prospects.

by Steve Hall    May-23-13    
Topic: Research



JWT Amsterdam's Creative Use of Retargeting Rejuvenates Ad Banner

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Here's one of the most interesting uses of retargeting technology we've seen in a while. For those who don't know, in a nutshell, retargeting allows marketers to, in essence, "tag" you when you visit a particular site (on which they have placed an ad banner) and then show you another banner (retarget you) on another. Most marketers simply show you the same banner over and over again.

JWT Amsterdam approached retargeting a bit more intelligently and used the technology to tell a story.

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by Steve Hall    May-23-13    
Topic: Online



Microsoft Reduces Apple's iPad to 'Chopsticks'

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The Apple bashing is heating up again. Joining Samsung in the battle against Apple, Microsoft is out with a new commercial that takes on Siri's less than perfect multitasking skills. In the ad, a Windows 8 tablet sits next to an iPad and while the Windows 8 tablet gets busy, Sire simply can't keep up, "I'm sorry, I can only do one thing at a time. I guess PowerPoint isn't one of those things. Should we just play 'Chopsticks?'"

The ad leads to a page on which a comparison can be made between the Windows 8 tablet and the iPad.

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by Steve Hall    May-23-13    
Topic: Commercials



Kmart Now Offers 'Big Gas Savings'

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It seems Kmart plans to embark upon campaign filled with alliteration and word play. Having recently shipped it's pants, Kmart is now offering Big Gas Savings. Will this latest outing from Draftfcb top the original's 17 million YouTube views? Does a 4th grader love to tell fart jokes?

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by Steve Hall    May-23-13    
Topic: Commercials



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Why Your Emails Should Be Designed For Mobile [Infographic]

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Did you know that 75% of the companies do not optimize email for mobiles yet? With 43% of the people now reading and responding emails through mobiles -- a figure that is expected to hit 50% in 2013 -- coupled with the fact 97% of the people view emails once, it becomes clear marketers should design emails to render properly on mobile devices.

Check out this infographic that's packed with charts and graphs that share how mobile is permeating the email experience.

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by Steve Hall    May-23-13    
Topic: Mobile/Wireless, Research









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