Not All Dollar Shave Club Rip Offs Are Funny

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While this Pure Storage video follows Dollar Shave Club fairly closely, it's really two minutes of waiting for something that's actually funny to happen. Sadly, it never really happens. Which doesn't necessarily make it bad. It's just not as good as it could be. Capiche?

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by Steve Hall    May-24-13    
Topic: Video



Suicide Prevention Effort Makes Interesting Use of 'Skip Ad' Function

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Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line.

Those who don't listen to the woman in the ad and hit "skip ad" are shown a scene that results in suicide. Those who don't click "skip ad" and listen to the woman's story get thanked by the woman and are shown the recruitment message.

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by Steve Hall    May-24-13    
Topic: Cause



Happy Memorial Day Weekend. Don't Text And Drive

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In a new BBDO New York-created PSA for the It Can Wait campaign, we meet Xzavier, a boy who, while in a crosswalk, was hit by a driver who was texting. His mother explains what happened to her son and wonders whether the text, "Im on my way," sent by the girl who struck her son was really that important.

The It Can Wait campaign is a partnership between AT&T, Verizon, Sprint and T-Mobile which aims to educate the public on the dangers (and illegality) of texting while driving.

Don't do it this weekend. Or ever for that matter.

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by Steve Hall    May-24-13    
Topic: Cause



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