How Marketing Automation Can Improve ROI (And Make You A Rock Star)

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A multistate bank in the US saw a 55 percent increase in the profitability of its direct marketing program, repaying its system investments in only four months. A multinational telecommunications company increased response rates by 300 to 1,000 percent, improving campaign ROI 400 percent while reducing campaign costs by 30 percent. A multinational financial services provider with more than 1,000 branches improved campaign ROI by 50 percent.

A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year. A major US telecom service provider gained an incremental $6 million in lifetime value (net present value of the profit it expects from a customer) in the first month. A global telecom provider reduced call center contacts by 25 percent without decreasing effectiveness.

Want to hang with this crowd? Download this SAS whitepaper, Improving ROI With Marketing Automation, and market like a rock star!

by Steve Hall    May- 2-13   Click to Comment   
Topic: Research   

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