Huggies Delivers Brand Message Every Time A Baby Pees
This is most definitely a first. Huggies, with help from Ogilvy Brasil, has released Tweet Pee, a mobile app and sensor that will determine when your bay's diaper is wet, notify you and tweet about it. Now if that isn't worse than all those "I just ate a donut for breakfast" tweets, I don't know what is. Do we really need to know when a baby pees?
On the useful side, the app keeps track of how many diapers the baby has gone through and alerts the paranet when it's time to head to the store for more Huggies. In that respect, it 's a wonderful way to keep the parent connected to the brand. Via.