With forthright honesty and humility, a new JCPenney ad acknowledges its missteps over the past year and humbly asks that people give them a second change.
The ad's voiceover says, "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you."
It's not often a brand admits its mistakes but in today's social media-fueled openness, honestly facing challenging situations rather than attempting to sweep them under the carpet is the smart way to go.
Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."
The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.
You can decide whether this is a commercial announcement (no one paid us to write this) or valuable industry information (no one asked us to write this). Or maybe it's both (we contribute to the HubSpot blog). All we know is that HubSpot's INBOUND 2013 conference is taking place in Boston this summer, August 19-22 and it's most certainly an event you should attend.
Why? Because as a smart marketer or agency exec, you really need to learn about inbound marketing. What is inbound marketing? Take a gander at the chart below.
Hook-up site ArrangementFinders, part of the Ashley Madison empire, has erected a billboard in LA with the headline, "Need a Summer Job? Date a Sugar Daddy." The copy is accompanied by an image of Bree Olsen, porn star and spokesperson for the site.
Hey, if a woman can make some coin of a rich guy and both parties consent, then why not? Via.
Just what everyone wants to wake up to on a crisp Tuesday morning...a discussion of men's balls. That's the latest subject in this Portal A spoof of Dove's recent Ogilvy Brazil-created "Real Beauty Sketches" video released two weeks ago. The original had an FBI forensics artist sketch women as they described themselves from behind a curtain.